Glow Recipe is built on the philosophy of taking it day by day, skin by skin. Skin changes daily & they want to empower you to love and treat your skin based on its ever-changing needs. Creating fruit-forward, clean formulas for glowing skin. They stand for inclusivity, individuality & sustainability.
To encourage customers to purchase more than one product, we created a bundle builder. Customers can make their own four-piece kit from select items. Simplistic also created and improved a new gift guide, providing opportunities for upselling. Other improvements include revamping the navigation bar and updating the homepage. We also ran several A/B tests for Glow to see which of these changes had the most impact.