The Importance of Strategic UX Design in eCommerce

UX design is a cornerstone of modern online retail, yet it’s also a foreign concept to a surprising number of online ...

Continue reading
How to Instill Your Brand Identity Into Your Shopify Site

Think of your brand identity as the queen bee of a colony.    She is consulted before anything gets built, moved, or ...

Continue reading
An Expert Guide to eCommerce Product Descriptions

Never force consumers to imagine how your product or service will serve them, tell them exactly how it will.   Produc...

Continue reading
Designing Your Shopify Homepage: Best Practices and Strategies

The homepage is where half the battle is fought. It’s where a brand literally shows its true colors, where customers ...

Continue reading
How to Optimize Your Upsells and Cross-sells on Shopify: Practices for Every Shop

When you’re seated at a restaurant and the waiter coolly asks “would you like to add fries or a salad to that order?”...

Continue reading
How to Launch and Grow a Subscription Program on Shopify: Get Started Fast

At Simplistic, we consistently talk about—and obsess over—conversion rate optimization (CRO) and retention marketing....

Continue reading
7 Must-Have Apps and Plugins to Optimize Your Shopify Shop

If Shopify is the sturdy trunk of your ecommerce shop, then apps and plugins are the branches, unlocking limitless p...

Continue reading
Learn from the Best: Analyzing Shops Built by Simplistic (Part 1)

The barrier to entry is low—very low.   It would surprise you how little you need to launch a Shopify site and begin...

Continue reading
BFCM 2021 by the Numbers: Shopify’s Record-Breaking Data and Trends Analyzed

 After the past few years we’ve had, is anything really certain? We’re not sure.   What we know to be certain, at lea...

Continue reading
Lessons from the Best in eCommerce

There are websites and then there are experiences. Today, we’re showing you how to achieve the latter, by studying a ...

Continue reading
What's a Good Conversion Rate in eCommerce?

Conversion rate optimization (CRO) is perhaps the most crucial factor to keeping your digital doors open. Think of ...

Continue reading
A Guide to Color Schemes and Website Palettes

You’ve got a product or service. You’ve got all your business systems in place. You’ve got a website in the works. Yo...

Continue reading