Shopify made simple

Holiday shoppers are handing more of their buying to AI. A new 40rty survey of more than 1,600 US online shoppers found that 63% of...

Black Friday and Cyber Monday squeeze weeks of copywriting into days. And as we all know, AI can be a valuable tool for marketing...

More sends, deeper discounts, and a site nobody has stress-tested past a normal Tuesday's traffic. That is the default Black Friday marketing strategy for...

At The Lighthouse in Venice Beach, Shopify’s Adena Merabi moderated a live conversation with Simplistic’s Zac Cherin and TikTok’s Aaron Kay on the changing...

The way customers discover products is changing, and AI is rapidly becoming part of that journey. Our very own Vice President Zac Cherin recently...

If you're on BigCommerce and the new pricing update landed in your inbox last week, you're probably doing one of two things: running the...

By Zac Cherin · Last updated: May 2026.  .  . The shift happening in your customer's browser. For the last twenty years, e-commerce has...

Why Gift Guides are Important   Online shopping is easier and more competitive than ever before. Often, people don’t notice the holidays creeping up,...

UX design is a cornerstone of modern online retail, yet it’s also a foreign concept to a surprising number of online shop owners.

Think of your brand identity as the queen bee of a colony. .  . She is consulted before anything gets built, moved, or changed, and...

Never force consumers to imagine how your product or service will serve them, tell them exactly how it will.  . Product descriptions are often...

The homepage is where half the battle is fought. It’s where a brand literally shows its true colors, where customers are won, trust is...