A Guide to Color Schemes and Website Palettes

You’ve got a product or service. You’ve got all your business systems in place. You’ve got a website in the works. Yo...

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Are AI and eCommerce Two Peas in a Pod?

*DISCLAIMER* This article was written by an AI robot meant to sound like a human.  Okay, our second *disclaimer* is...

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Why Turnkey Services are Simplifying eCommerce for the Better

You’ve heard realtors and marketers mutter this word countless times: turnkey. What exactly does it mean in the glitz...

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Launching Subscription Commerce for Your Brand

Remember that time you drunkenly purchased HBO Max over the weekend to rewatch The Lord of the Rings trilogy and forg...

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You Better Be Thinking About Retention Marketing

You know that getting new customers is hard. I know that getting new customers is hard. And on and on and on. So, wh...

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Overlooked Factors That Make Customers Buy Online

“But what about us?” you might ask desperately hoping that folks stop by the “About Us” or “Our Story” page of your o...

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Why Omnichannel Marketing is the Secret Sauce

Recently, one of our writers was perusing trendy glasses on a modest little eyewear site called Warby Parker with a f...

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Breaking Down Shopify's 2021 Future of Ecommerce Report

We’re excited. Shopify already did much of the heavy lifting when they released their nifty annual report on ecommerc...

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E-comm in 2020: A Bonkers Year Reviewed

A year that will be remembered, reminisced, cursed, and described to younger generations with head shakes and clenche...

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The Aftermath: Black Friday & Cyber Monday

The dust has settled. The damage is done. It’s time to brush aside the rubble and tally this year’s consumer spendin...

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TikTok + Shopify: Where E-Commerce Meets Viral Dance Videos

TikTok just went on a shopping spree. What happens when an ultra-relevant mega company collides with another ultra-r...

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Why Black Friday and Cyber Monday Won’t Cut It This Holiday Season

Trampled. Every year, you read a horrendous story about a clog up of people outside a Walmart waiting for Black Frid...

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