Big News

Simplistic Acquires Tiide Commerce, Adding Amazon and TikTok Shop Growth Capabilities

We're excited to share that Tiide Commerce, the Amazon and TikTok Shop growth agency founded by Mark Lathrum, is now part of Simplistic. Mark and his team bring deep marketplace expertise to our existing commerce capabilities, providing our brand clients an expansive service portfolio across more of the places their customers shop, with one team behind all of it.

Why Tiide, Why Now

Today's shopper moves between channels constantly. They might discover a brand on TikTok, compare options on Amazon, and return to the Shopify store for their next order. Shopify remains the foundation for the brands we work with, and Amazon and TikTok Shop have become a major part of how their customers find and buy. We set out to be the one partner brands could count on for all of it.



Tiide was the natural fit. Their team brings more than 20 years of combined marketplace experience across 15+ product categories, along with a real talent for keeping a brand looking and sounding like itself on every channel it sells on. We've also gotten to know Mark and his team well over time, working side by side on brands referred over from our site engagements. That history is a big part of why this decision felt right.

New Opportunities 
for Our Clients

Our current clients can now add Amazon and TikTok Shop to their work with us. Marketplace strategy, brand protection, catalog optimization, and creator-driven growth are all handled by the same team that already knows your business.



If you haven't started selling on marketplaces yet, this is a great moment to explore it with a partner who understands your brand. If you're already there, our team brings the kind of strategy and protection that's hard to build in-house when everyone is stretched thin.

We're Just Getting Started

We're thrilled to welcome Mark and the Tiide team to Simplistic, and even more excited about what we'll build together. Commerce continues to evolve, and so will we. Amazon and TikTok Shop are the newest additions to what we offer, with plenty more ahead as we keep investing in the capabilities our clients need to grow, wherever their customers choose to shop.