About Us

Founded in 2014 as one of the original 12 Shopify Plus partner agencies, Simplistic is a design, development, and optimization agency for direct-to-consumer brands on the Shopify/Shopify Plus platform. 

We create kickass custom websites that provide shoppers with a unique digital experience. Our clients include industry-leading brands, such as Loeffler Randall, Glow Recipe, and Branch Furniture. In addition, our team of forward thinkers keeps us at the forefront of the ecommerce landscape while helping propel clients to the top of their industries.

When you partner with us, know that we’ll never leave you high and dry after the initial site design and development phase. Our ongoing design and development retainer packages include services such as strategy, data insights and reporting, CRO, UI/UX design, and full-stack development. So whatever your needs, we’re with you every step of the way.

Site launches

From the small details to the big strategy around design and development we are with you every step of the way.


A diverse creative group that have passion for their work and take on each project with a team centered approach.


of our leadership roles are held by WOMEN.

We are one of the first original 12 shopify plus partners.

Referral Rate

We pride ourselves on the rapport we build with our clients. Watching these relationships grow the Simplistic family is one of our favorite parts of the job.


Annual client GMV

Whether brands are in need of a newly designed eCommerce experience or an in-depth site audit our team is here to help their business scale and exceed goals.

  • Fashion & Apparel
  • Beauty & Wellness
  • Food & Beverage
  • Homegoods


Simplistic is a team of designers, developers, strategists, and friends. We make up a team that creates seamless digital experiences that tell a beautiful brand story and convert.

Bel Altobelli


Mauro Szulder


Andrew Gordon


Jess Dubato

Director of Operations

Paulina Zaragoza

Creative Strategist

Ivan Hojvat

Head of Engineering

Martin Brusa

Operations Manager

Michael Wade

Human Resources Manager

Brittni Richey

Team Lead

Anne Cristiano

Team Lead

Barbara Bongiovannni

Team Lead

Stevee Ingram

Customer Service Lead

Benefits and Perks

Work from Home

With team members across the country, we know how important it is to be flexible. Our systems in place keep our team happy and productive from the comfort of their home or favorite coffee shop.

Competitive Benefits

We offer medical, dental, and vision insurance with medical benefits being covered at 100% by us.

Parental Leave

Our employees are treated like family so it is important that we give them time with their families. We are proud to offer 6 weeks of paid leave for new parents.

Paid Time Off

It is important that our team members can rest, relax, and come back refreshed.


We help you plan for the future with a 401(k) plan and a 4% company match.

Summer Fridays

Put in your 40 hours by midday Friday, and the afternoon is all yours.

Join Our Team

At Simplistic you’ll get to work with amazing brands while doing so alongside some talented creative minds. We work in a fun flexible environment that will help you grow and develop personally and professionally.

We are always looking for highly motivated self-starters who value a collaborative environment with a flexible and professional culture.

View Our Openings