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More Traffic Isn't the Answer. Converting What You Have Is.
Simplistic runs data-driven CRO programs for high-growth Shopify brands — systematic testing frameworks that find revenue in the experience you already have.
Most brands are sitting on conversion revenue they don't know about.
A 0.5% lift in conversion rate isn't a rounding error — it's millions of dollars. But most brands either don't have a structured testing program, or they're running disconnected experiments with no framework tying them together.
The result is a site that's good enough, but not nearly as efficient as it could be. And every day that gap exists, you're paying acquisition costs to traffic that doesn't convert.
A real CRO program doesn't just run A/B tests. It builds compounding knowledge about your customers — and turns that knowledge into revenue.
CRO That Builds Momentum Over Time
We run ongoing CRO programs that combine quantitative data, qualitative research, and structured experimentation to systematically improve conversion across your Shopify store. This isn't a one-time audit — it's a continuous program designed to compound.
We start with a full funnel analysis — traffic patterns, drop-off points, heat mapping, session recording, and cohort behavior. The output is a prioritized opportunity map that ranks tests by potential impact, not gut feel.
We design, build, and run experiments across your homepage, PDP, cart, checkout, and landing pages. Every test is documented, analyzed, and fed back into the next hypothesis — so your testing program gets smarter over time.
We set up and maintain the data infrastructure your team needs to make better decisions: GA4, Shopify analytics, custom dashboards, and attribution reporting that actually reflects how your customers behave across channels.
Between tests, we manage the ongoing optimizations, seasonal updates, and performance improvements that keep your site operating at its peak — without putting the burden on your development team.
We layer in on-site personalization to serve different experiences to different customer segments — new vs. returning, channel source, product affinity — so your highest-value visitors get the experience most likely to convert them.
CRO Isn't a Project. It's a Program.
Site and retention in one team — Because we manage both your Shopify store and your Email & SMS program, our CRO insights don't stop at the browser. We connect on-site behavior to post-purchase lifecycle — so we're optimizing the full revenue cycle, not just the checkout funnel.
Built on real data, not opinions — Every test we run starts with a hypothesis grounded in your analytics, not industry benchmarks from brands with different customers. We prioritize by your data.
Cross-client pattern recognition — Running CRO programs across Shopify clients means we've already tested many of the ideas on your roadmap — and we know what works in your vertical.
Transparent reporting — We report on revenue impact, not just test wins. You'll always know which experiments moved the needle and by how much.
Conversion Gains That Compound
Glow Recipe came to us with mobile UX gaps, no structured testing program, and a Kit Builder experience that wasn't converting the high-intent customers who reached it. We built the CRO framework from scratch: device-specific experimentation, a repeatable testing cadence, and a redesigned Kit Builder, and ran it as an ongoing program.
Results (Q1 2025 vs. Q1 2026):
- 10% average monthly CVR increase
- 16% conversion rate lift during peak season
The program kept compounding because each test made the next one smarter. That's the difference between running A/B tests and running a CRO program.
FAQ
Traffic volume affects test velocity — lower traffic means tests take longer to reach statistical significance. But even at lower traffic volumes, the audit, analytics infrastructure, and qualitative research we do early in the program deliver immediate value. We'll give you an honest read on what's realistic for your traffic levels before we scope anything.
Running tests is one piece of a CRO program. The higher-value work is everything around the tests: the analytics infrastructure to know where to focus, the research to understand why customers behave the way they do, the frameworks to prioritize experiments, and the institutional knowledge that builds over time. That's what a dedicated program delivers — and it's what most in-house teams don't have the bandwidth to build and maintain.
Yes — our CRO programs are built specifically for Shopify Plus. If you're currently on another platform and considering a migration, we often recommend building the CRO foundation into the migration scope from day one.
Find out what your conversion rate is actually leaving on the table.
We'll walk you through what a CRO program looks like for your business — and where the biggest opportunities typically sit.
No commitment. Just a direct conversation with our team.