Simplistic Welcomes Rallyday Partners and New CEO

Simplistic has acquired Retention Marketing firm Sidekick

Simplistic Has Been Named a Top 2025 Shopify Platinum Partner

Your Platform Should Accelerate Your Marketing Team. Not Slow It Down.

Simplistic designs and builds Shopify Plus experiences for ambitious e-commerce brands — built for speed, conversion, and the marketing team that has to live in it every day.

Talk to Our Team

Most Shopify builds are built for launch day. Not for the two years after.

You migrate to Shopify Plus expecting speed and flexibility. Instead, you get a theme your developers can't easily extend, a CMS your marketers can't move in without filing a ticket, and a site that looks good but doesn't convert the way it should.

By the time you realize the build wasn't set up for how your team actually works, you're already three quarters behind on your testing roadmap.

We've seen this pattern across hundreds of brands. It's not a Shopify problem — it's a build problem.

Shopify Plus, Built for Marketing Velocity

We design and build Shopify Plus stores that are fast to launch, easy to operate, and engineered to convert. Whether you're migrating off Adobe, SFCC, WooCommerce, or BigCommerce — or rebuilding a site that's already on Shopify — we build experiences your marketing team can actually use.

Migration Execution

We've run complex platform migrations off Adobe Commerce, SFCC, WooCommerce, and BigCommerce without disrupting live revenue. We know where migrations go wrong — and how to de-risk every phase.

Custom Shopify Development

From fully custom builds to headless architectures, we build to your brand's complexity. No shortcuts that create technical debt six months later.

UNO: Our Shopify Foundation

For brands that want speed without sacrificing quality, UNO is our custom Shopify foundation. Pre-built high-performance sections, modular A/B testing components, and MarTech integration hooks — ready to brand and launch faster than a ground-up build.

Marketer-Friendly CMS

Every build is structured so your marketing team can move without developer support. New landing pages, campaign modules, PDP updates — your team handles it. Your dev team stays focused on what matters.

We Build for What Comes After Launch

  • Enterprise experience at your scale — We've managed builds and migrations for brands doing hundreds of millions in GMV. We know what complexity looks like at your level and how to manage it without derailing your current business.

  • Full-service continuity — Our development team works alongside our CRO, retention, and SEO teams. The site we build is designed to be tested, optimized, and grown from day one — not handed off and forgotten.

  • 110-person team, senior delivery — You get dedicated account management, senior engineers, and designers who have done this for brands in your category. Not a two-person shop learning on your budget.

  • Proven in your vertical — Beauty, health & wellness, fashion, F&B, pets, home — we have institutional knowledge across the verticals that drive the most Shopify Plus complexity.

From Adobe to Shopify Plus — Across Four Brands at Once

W.C. Bradley Group needed to migrate Char-Broil, Oklahoma Joe's, Pit Boss, and Current Backyard off Adobe Commerce and onto Shopify Plus — without losing revenue or momentum across any of the three brands.

We proposed a proof-of-concept approach: launch Current Backyard first to demonstrate the capability, de-risk the decision, and build internal confidence. It worked. We closed the full three-brand migration and retained all three on post-launch CRO, SEO, and retention programs.

Oklahoma Joe's, Pit Boss, and Char-Broil launched on Shopify Plus in December 2025.

FAQ

Ready to build a Shopify store your marketing team can actually run?

Tell us where you are — we'll tell you what the right path looks like.

Book a Strategy Call

No pitch decks upfront. Just a direct conversation about your situation.