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Our fireside chat with Shopify is now available on demand.
AI shopping agents answer questions with product data, which puts your platform directly on the path to a recommendation. Our VP and Partner Zac Cherin and Jess Lopez, Senior Solutions Engineer at Shopify, spent 47 minutes unpacking what that shift means for enterprise brands running on Magento.
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About the conversation
AI changed where discovery happens.
For most of the last decade, discovery belonged to marketing, and the platform's job began once a shopper landed on the page.
AI shopping agents moved that boundary.
Agents need accurate product records—attributes, variants, real-time price, and availability—which puts your platform directly on the discovery path.
In this conversation, Jes and Zac compare how Magento and Shopify handle that shift, where fragmented product data creates hidden risk, and what a migration looks like when AI visibility is part of the scope.
“If a human can work it out from the PDP and a machine cannot, you now know that your product information is a rendering and it's not a record.”
“Shopify gives the merchants the rails. We at Simplistic help them win on the rails.”
