Curbing Loss of Customers to Amazon (using Shopify)

Your mom uses them, your neighbor seemingly gets 45 packages a week from them, your girlfriend is always on their si...

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What are the 3 Biggest E-commerce Hurdles?

There’s drama brewing. E-commerce sites are fighting tooth and nail to scoop up brick-and-mortar consumers who have m...

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Experience is Everything in E-Commerce

We are amidst a seismic shift. One from in-store to online retail. You knew that. For everything from cute pink worko...

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E-Commerce Continues to Power Through the Pandemic

Outside. The newly crowned terrifying unknown.  Is it certain death? No. Is it easier to click and order your next ...

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Insights: Some Good News for Ecommerce Merchants

With all of the bad news that comes with a public health crisis like the one we’re all facing today, we thought it wo...

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Shopify vs. Wix: E-Commerce Platform Showdown

Using the same criteria from our Shopify vs. Squarespace post -- Templates, Marketing, Blogging & SEO, and Shippi...

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Shopify vs. Squarespace: E-Commerce Platform Showdown

With brick-and-mortar retail at a standstill, more business owners than ever are looking to take their businesses onl...

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CRO Tips & Tricks: Product Page Best Practices

Whether your e-commerce store has one product or hundreds, the product page is the last page a customer visits before...

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Page-by-Page CRO Tips & Tricks: Part I (Site-wide and Homepage)

This week we’re continuing our conversion rate optimization series with a list of impactful, yet easy-to-implement fe...

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Conversion Rate Optimization (CRO) Basics

We understand that for many product-centric business owners, digging into the data and crunching the numbers isn’t th...

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Simplistic's Shopify Black Friday & Cyber Monday Strategy Guide

Last year, merchants on Shopify generated more than $1.5 billion in sales during the BFCM weekend. And 2019 should be...

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Optimizing the Customer Journey with Shopify Apps

In each part of the customer journey, there is an opportunity for you as a merchant to guide a potential customer thr...

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