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BIG NEWS
Simplistic Acquires sidekick to Supercharge Retention Marketing
We’re thrilled to share some exciting news: Simplistic has officially acquired sidekick, a leading retention marketing agency for high-growth Shopify brands.
This marks a major milestone in Simplistic’s journey — and one that brings even more value to our clients.
Why sidekick?
At Simplistic, we’ve built our reputation on creating beautifully optimized Shopify experiences that convert. From strategy and design to development and CRO, we pride ourselves on being the best at what we do.
sidekick shares that same mindset — they’re simply the best at what they do: retention marketing that drives results. Their team has helped scale brands like Neuro, GOODLES, and TRX (among countless others) through highly personalized, performance-driven retention marketing programs.
Stronger Together
We’ve long admired sidekick’s work, their team, and their relentless focus on outcomes. By joining forces, we’re creating a powerhouse that combines two world-class agencies under one roof.
sidekick Co-Founder & CEO Zac Cherin will be joining Simplistic as Vice President and the company’s expert team will be fully integrated with the wider Simplistic organization.
As a result, Simplistic will now offer a comprehensive suite of retention marketing services for Shopify brands, including fully-managed email and sms marketing, subscription and loyalty program launches and optimization, and direct mail services.
What This Means for Clients
If you’re a current Simplistic client, you now have access to some of the ecosystem’s best retention marketing talent and expertise.
If you’re coming from sidekick, welcome! You’ll continue working with the same team you know and trust, now backed by even more tools and support to scale faster.
What’s Next?
This is just the beginning. With this acquisition, we’re doubling down on our mission: to be the most effective growth partner for ambitious eCommerce brands.
We can’t wait to show you what’s coming next.