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Grow
Retention at Full Speed
Health & Wellness
Technology partners
Background
Neuro had built a loyal customer base with its functional gum and mints, helping people stay focused, energized, and relaxed throughout the day. As the brand's DTC channel expanded quickly, their existing retention marketing systems struggled to keep pace with the increasing volume of new customers, product launches, and growth opportunities. Neuro needed a scalable, automated retention engine to support both immediate revenue growth and long-term customer loyalty.
The Challenge
With aggressive customer acquisition already underway, Neuro's team recognized that its underdeveloped retention program was leaving revenue on the table. Many first-time customers weren’t returning, email and SMS capture rates were suboptimal, and the team lacked the bandwidth to properly scale flows, segmentations, and lifecycle strategies. They needed a partner who could move fast, go deep on Klaviyo, and take ownership of ongoing retention execution.
What We Did
Fully rebuilt Neuro's Klaviyo flow architecture from the ground up
Designed and executed high-converting new user capture across email and SMS
Managed multiple new product launches through coordinated campaigns and flows
Developed advanced segmentation strategies for lifecycle and cohort targeting
Launched an integrated loyalty and referral program to drive repeat purchase behavior
Provided ongoing experimentation and optimization of flows, offers, and content
The results
