Skip to Main Content
Skip to Footer
Grow
Loyalty That Lasts
Health & Wellness
Technology partners
Background
TRX is a globally recognized fitness equipment company, best known for its market-leading suspension trainer. As the brand continued expanding its product catalog and digital fitness platform, the team faced a familiar challenge: how to convert their large base of one-time buyers into long-term, engaged customers across physical products, digital subscriptions, and accessories.
The Challenge
While TRX maintained strong customer acquisition through its hero products, many customers weren’t fully engaging with the brand’s broader catalog or digital offerings. International expansion and a growing product portfolio added complexity to retention efforts. The TRX team needed a partner who could both rebuild the retention foundation and actively collaborate across departments to fully leverage cross-sell, upsell, and brand partnerships.
What We Did
Rebuilt and optimized Klaviyo flows across multiple domestic and international business units
Launched and scaled a new SMS marketing program with targeted automations and campaigns
Executed coordinated cross-sell and upsell strategies for both physical products and digital subscriptions
Collaborated closely with TRX teams on brand partnerships, influencer campaigns, and giveaway activations
Implemented advanced segmentation and customer lifecycle targeting to drive repeat engagement
The results
