BuildOptimize
Custom Theme Development
UI/UX Design
App & Feature Integrations
Ongoing Support
The future of health is clear.
Beauty & Wellness
Technology partners
![](http://simplistic.com/cdn/shop/files/Image_1_15dccd5b-f233-46df-a00b-a184655cab91.jpg?v=1699639499&width=180 180w 249h,//simplistic.com/cdn/shop/files/Image_1_15dccd5b-f233-46df-a00b-a184655cab91.jpg?v=1699639499&width=360 360w 498h,//simplistic.com/cdn/shop/files/Image_1_15dccd5b-f233-46df-a00b-a184655cab91.jpg?v=1699639499&width=600 600w 831h,//simplistic.com/cdn/shop/files/Image_1_15dccd5b-f233-46df-a00b-a184655cab91.jpg?v=1699639499 645w 893h)
About Ritual
Ritual is not about pseudoscience and half-truths. Health fads make their eyes roll. So, when Ritual set out to develop Essential for Women, they wanted something simple, clean, and backed by science. They challenged some of the top scientists to reimagine the daily multivitamin for women. The result is everything a multivitamin should be.
![](http://simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=180 180w 126h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=360 360w 252h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=600 600w 420h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=720 720w 504h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=900 900w 630h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=1080 1080w 756h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=1296 1296w 908h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044&width=1512 1512w 1059h,//simplistic.com/cdn/shop/files/Image_2_1f0867f2-48f1-4d8b-98e9-ee1fc04da461.jpg?v=1699640044 1708w 1196h)
Project Highlights
Ritual was in a bind, and Simplistic stepped up to launch their site in ten days. For 3 years after the initial site launch, Simplistic worked hand in hand with Ritual’s in-house creative team to iterate on the website and create the experience that you see today. Ritual is now one of the world's most successful wellness brands.
![](http://simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=180 180w 249h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=360 360w 498h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=600 600w 831h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=720 720w 997h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=900 900w 1246h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852&width=1080 1080w 1495h,//simplistic.com/cdn/shop/files/Image_4_c74013b3-4ef5-4b14-b387-6f4dc7707cbc.jpg?v=1700060852 1290w 1786h)