Founded by Courteney Cox, Homecourt is a luxury “beauty brand for the home” creating skincare-inspired home products such as steeped rose surface cleaner, cipres mint dish soap, and neroli leaf hand wash. This brand is a culmination of Courteney’s obsession with fragrances, her passion for interior design, and her conviction that how you curate your home affects every element of your time spent there.

• Creative Strategy
• UX/UI Design
• Custom Theme Development
• Ongoing Support


The Project

Homecourt approached our team in need of a UX design and development partner that could breathe life into their vision and support their launch as a new, luxury brand in the D2C space.

Our Solution

Our strategic, development and design teams collaborated with Homecourt’s stakeholders to deliver a seamless Shopify site and e-commerce experience. Favoring nature-inspired imagery and an uncluttered design layout, our teams delivered an online shop that captures the tranquil essence of Homecourt’s brand, while allowing customers to easily navigate product pages and complete swift, frictionless purchases. Homecourt’s shop features sign-in accounts where customers can build a profile and track purchases, subscriptions to periodically replenish regular-use items, and the option to select carbon footprint reduction on all orders.

The Results

Homecourt’s launch on Ellen was a smashing success as inventory cleared out just 8 hours after the site went live. The result completely exceeded expectations, positioning Homecourt as a leading force in the D2C homecare space with an online shop built to welcome a rapidly growing customer base.

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