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Dahlia Capital of America
Home & Garden
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About Swan Island Dahlias
Swan Island Dahlias has grown dahlias for three generations, becoming the largest dahlia grower in the United States. Selling tubers and seeds online, in person, and by phone, the business built a loyal following that outgrew the platform behind it.
The Challenge
A hundred years of growth had earned the business its next evolution.
A Platform Reaching Its Limits
Running on Magento, the platform strained under the demands of a highly seasonal business, especially during its busiest ordering windows each year.
Sales Channels Running In Silos
Online orders, in-store POS, and phone orders each lived on separate systems, with no shared view connecting them.
Manual Processes Pulling Focus
Customs paperwork, ship-date selection, promotions, and order tracking all required manual steps, time the family-run team could be spending on customers and its craft.
The Solution
A rebuild focused on stability first, creating a foundation built to support everything that came next.
One Platform For Every Channel
We migrated Swan Island Dahlias off Magento and rebuilt their storefront on Shopify in five months, then implemented Shopify POS to bring online, in-store, and phone orders under one system.
Automation Built For A Lean Team
We automated the manual work behind the scenes, including Canada customs paperwork, custom ship-date selection, promotional logic, and order tagging for fulfillment.
A Sharper Path To Purchase
Our CRO and design teams audited the full purchase path and rebuilt friction points in the cart and checkout experience, targeting exactly where visitors were dropping off.
Retention Built To Run Itself
Using Klaviyo, we built automated flows designed to increase efficiency and support the team, not add to its workload.
The Results
What The Migration Delivered
+40%
Total Sales
Across online, in-store, and phone
+238%
Order Volume
More than tripled year over year
-46%
Checkout Abandonment
After a redesigned purchase path
A stable foundation, a sharper purchase path, and automation built to support a lean team combined into a stronger year-over-year performance across every channel Swan Island Dahlias sells through.
TO BE CONTINUED
The partnership continues. Simplistic remains on retainer with Swan Island Dahlias, with the next phase focused on sharper mobile product clarity, new cart and checkout cross-sell opportunities, and continued CRO testing.
