Glow Recipe

Glowing skin starts here.

BuildOptimize

Full Shopify Plus redesign and custom theme development
UI/UX Design
Ongoing Support
A/B Testing Roadmaps
Data Analytics & Insights

Glowing skin starts here.

Health & Beauty

Skincare innovations that deliver clinical results & sensorial self-care moments.

Technology partners

About Glow recipe

Glow Recipe is built on the philosophy of taking it day by day, skin by skin. Skin changes daily & they want to empower you to love and treat your skin based on its ever-changing needs. Creating fruit-forward, clean formulas for glowing skin. They stand for inclusivity, individuality & sustainability.

The Challenge

Glow Recipe had the traffic. What they needed was a system for converting more of it.

Mobile Drop-Off at Critical Moments

Most of Glow Recipe's traffic arrives on mobile, but the experience wasn't built for how mobile shoppers navigate and decide. This caused drop-off at the exact points where purchase intent was highest.

No Testing Infrastructure

Without a structured A/B testing cadence, conversion gaps were visible but impossible to close systematically. There was no framework to turn site data into confirmed wins.

Kit Builder Friction

The Kit Builder is what drives personalized routine building and AOV, but friction in the experience was costing Glow Recipe conversions from the visitors who were most ready to buy.

The Solution

Simplistic built a CRO system designed to get smarter with every cycle, not reset from zero.

Mobile UX/UI Testing

Identified device-specific drop-off patterns and executed targeted experiments to close conversion gaps on mobile, resulting in more conversions from traffic already coming to the site.

Systematic Testing Cadence

Built a repeatable experimentation framework that generates learnings each cycle. Every test makes the next one smarter, compounding gains across the retainer rather than resetting with each sprint.

Kit Builder Optimization

Redesigned the Kit Builder UX to reduce purchase friction and increase AOV on Glow Recipe's most strategic product surface, turning high-intent visits into completed purchases.

THE RESULTS

Conversion Gains That Held
and Grew

10%

Average monthly CVR increase

Q1 2025 vs. Q1 2026

16%

Conversion rate lift

December 2024 vs. December 2025

Month over month, the program kept delivering, each experiment making the next one efficient. Kit Builder optimizations, mobile UX improvements, and a consistent testing cadence worked together to move the metric that matters most: whether visitors become customers.

TO BE CONTINUED

Glow Recipe came in with strong acquisition momentum and a site experience ready to work harder. Simplistic built the infrastructure to make that happen and keep delivering as the program matures. The best part? We're still at it — working together on a roadmap with exciting things ahead.