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BEAUTY & SKINCARE
Technology partners
About Dibs Beauty
Dibs Beauty is a creator-founded cosmetics brand built around one idea: fewer steps, better results. The brand exists to make beauty intuitive and mistake-proof for everyone who wears it. The site needed to do the same.
THE CHALLENGE
The brand was ready to grow. The site was the missing catalyst.
Site Control Limitations
Running on a 1.0 theme meant every update needed a developer. The Dibs Beauty team had limited control over their own store, slowing their ability to move at the pace the brand demanded.
Brand Expression Not Fully Tapped
The Dibs Beauty brand had a distinct identity built through community and product design. On the site, that identity was not translating clearly enough to match the product it represented.
Conversion Gains Still on the Table
High-intent visitors were arriving, but the commerce experience was not set up to fully capture them. The gap in the experience meant meaningful revenue was being left behind on every visit.
THE SOLUTION
Built with intention and purpose. Every decision was made to give Dibs Beauty a site designed to last and grow.
Shopify 2.0 Foundation
We rebuilt the site on a Shopify 2.0 theme, giving the Dibs Beauty team direct, editor-friendly control over their own store. Updates that once required a developer now live entirely in their hands.
Brand Fully Activated
We updated the site to better translate the Dibs Beauty brand across visual identity, tone, and page-level experience, bringing every touchpoint into alignment with the product it represents.
Commerce Features Elevated
With the opportunity to convert more high-intent visitors, the right features needed to be in place. We built a routine builder, bundle builder, and gift-with-purchase to capture that revenue.
THE RESULTS
What a Redesign Can Accomplish
+39%
Total Sales
On just 10% more traffic
+34%
Sitewide Conversion Rate
From 2% to 3% in one month
+37%
Mobile Conversion Rate
Where 90% of sessions happen
Thirty days after launch, the results were already making their case. A stronger foundation, a brand fully expressed, and a commerce experience built to convert, each one proving the investment right.
TO BE CONTINUED
We are actively in the next phase with Dibs Beauty, focusing on mobile UX, smarter product discovery, subscription conversion, and cross-sell optimization. The best is still ahead, and we cannot wait to see it unfold.
"This isn't the first time I've worked with Simplistic. After partnering with them on a Magento to Shopify migration with a full site redesign at a previous company, I knew I wanted to work with them again. Given our history and the trust they'd earned, we brought them on from day one with an ongoing retainer to support CRO, SEO, and continued site development. What's kept me coming back across companies is how responsive, communicative, and knowledgeable the team is: they're quick to answer questions, proactive about flagging issues before they become problems, and easy to reach whenever we need them. It never feels like we're just another account; they treat our site like it matters to them too. They don't feel like a separate agency team, we work together as one team, and I could not ask for more amazing partners. That's exactly why I keep bringing Simplistic with me, and why I'd recommend them to any brand looking for a long-term development partner who actually shows up."
Alex Knight, Senior Manager, Digital & Ecommerce, Dibs Beauty