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GrowOptimizeAgentic
Fully electric outdoor cooking
Appliances
Technology partners
About Current Backyard
Current Backyard is a start-up on a mission to transform the backyard experience by going fully electric. Zero emissions, precision cooking, and smart connectivity built for modern outdoor kitchens.
The Challenge
Current Backyard was ready to be discovered, it just needed the right partner driving that discovery.
No Dedicated Search Ownership
No one in-house or at another partner had owned organic or AI search performance. Through our ongoing partnership with Current Backyard, it became clear this was the natural next step to elevate the brand's visibility. Without dedicated ownership, that visibility, and the revenue behind it, risked being scooped up by a competitor that got in front of the customer first.
The Solution
Build Current Backyard's search function from the ground up.
Product Page Optimization
Restructured Current Backyard's product pages around the search queries already driving traffic, strengthening relevance signals across the entire catalog.
AI Search Content Program
Launched a blog content program built around the AI search queries buyers were already asking, using FAQs, Q&A posts, best-of guides, and how-tos to give search engines and AI tools a clear answer to work from.
THE RESULTS
Where the Strategy Paid Off
2x
SERP Feature Appearances
Doubled in one year
1.5M
Google Search Impressions
Q2 2026
+85%
Branded Search Growth
Increase in one year
This growth came from two things working together: a content infrastructure built for how people search for products today, and a product catalog optimized to match it. Combining SEO fundamentals with AI-optimized content drove a direct increase in organic discovery.
TO BE CONTINUED
The work continues. We remain partners with Current Backyard on SEO/GEO and CRO. Next on the roadmap: deeper catalog optimization and a new push into B2B marketing. As that partnership continues, our work expands across other brands within the W.C. Bradley portfolio. With momentum like this, we're glad to be part of what comes next.
