Peluva, Twillory, Sproos

Klaviyo produced $9.5M in attributed revenue

Grow

Flow architecture & lifecycle strategy
Advanced segmentation
Email & SMS creative
List growth
Subscription & churn prevention
Platform migration (ESP/SMS)
Deliverability management
Content strategy & execution

Klaviyo produced $9.5M in attributed revenue

APPAREL, HOME, WELLNESS, AND FITNESS

Here’s how Peluva, Twillory, and Sproos turned their retention strategy into a revenue powerhouse.

Technology partners

About Peluva, Twillory, and Sproos

Peluva is a purpose-driven footwear brand built around barefoot-inspired design and a fiercely loyal community.

Twillory, a premium performance menswear brand operating at eight-figure scale, where sustained excellence isn't just a goal, it's the standard.

And Sproos, the wellness and home essentials brand that built its full Klaviyo lifecycle architecture from the ground up over the past year. 

These three different brands, from three different categories all shared one ambition to make every dollar of owned revenue work harder.

The Challenge

Each brand had something working in their favor. What they needed was a retention channel built to match it.

Momentum in need of infrastructure

Peluva had strong product-market fit and a passionate early audience. But enthusiasm alone doesn't build a retention channel. Without a structured Klaviyo program, revenue potential was being left on the table with every new subscriber who joined.

Scale that needed staying power

Twillory didn't need to start from zero. They needed a Klaviyo program built to keep pace with where they already were, one capable of holding its ground year after year while still finding room to grow.

Growth outpacing the channel

Sproos was growing fast, and retention needed to keep up. Without a full lifecycle architecture in place, every new customer the brand acquired was entering a channel that wasn't ready to hold them.

The Approach and What It Delivered

Simplistic built a Klaviyo program designed to grow with each brand, making every initiative smarter, deeper, and more valuable with each iteration.

Welcome Architecture

Across all three accounts, the welcome series earned its place as the highest-revenue flow. From personalization to seasonal programming and conversion testing, these brands treat it as a living system, not a one-time setup.

11.8%
Attributed revenue driven by Peluva’s Welcome Series

Rather than a single static flow, Peluva built a seasonal welcome program, layering a dedicated sales series on top of their core sequence.

13.9%
Twillory’s attributed revenue from Alia-Powered Welcome sequence

Their most recent iteration is powered by Alia, personalizing the experience for each subscriber based on entry point and intent.

17.6%
Sproos Welcome Flow Attributed revenue

By A/B testing offer structures inside the welcome flow, Sproos focuses on what converts best.

SMS Integration

SMS doesn't replace email. It amplifies it. Across all three brands, SMS is integrated into the same flow architecture, sharing the same lifecycle logic, just a different entry point.
The result leads to consistently higher RPR than email on a per-send basis.

$6+
SMS in Checkout & Abandon

Layered into flow ecosystem

$10.24
SMS Welcome RPR

Best-in-class benchmark

$4.84
SMS Welcome RPR

Strong for brand's stage

Abandon Ecosystem

A full cart, checkout, and browse abandonment ecosystem across all three accounts creates an automated revenue layer that turns hesitation into 24/7 conversions.

$6.79
Checkout Abandon RPR
Elite benchmark
$134K
Browse Abandon Revenue
$460K+
Cart + Checkout + Browse
Combined abandon revenue
$500K+
Post-Purchase Flows
Annual automated revenue
$9.53
Back-in-Stock RPR
High-intent standout
Subscribers who raise their hand and tell you exactly what they want. Highest-intent signal in the account.
The Combined Impact

Every piece of the program had a job to do. The welcome flows opened the door, while the abandoned ecosystem kept revenue from walking out of it. Add a layer of SMS on top, and every touchpoint works harder. When Klaviyo is built right, the result is the same regardless of brand, category, or size, and these three brands are proof that revenue can grow and keep growing.

~$9.5M

Combined Klaviyo-attributed revenue across all three brands over 12 months

30.2%

Of Peluva's store revenue attributed to email and SMS

17.2%

Of Twillory's store revenue attributed to email and SMS

20.8%

Of Sproos's store revenue attributed to email and SMS

THE BOTTOM LINE

These three brands came in at different stages. One building momentum, one managing scale, and one chasing growth. All three came away with a Klaviyo channel that generates revenue consistently, not just when a campaign goes out. Simplistic built the architecture, ran the iterations, and let the results speak. That's what happens when Klaviyo is built right.