Accessible only by boat, in a seaside cottage nestled on the small island of Daufuskie, an idea began in 2009. Company founder and CEO, Kay Stanley, imagined how linen and leather could marry with colorful patterns and timeless island stories.

• Custom Theme Development
• UX/UI Design
• Creative Strategy


The Brief

Spartina had a large collection of products they wanted Simplistic to help them merchandise. Plus, they also needed to migrate their website to Shopify. We were the partner they felt could help them achieve these goals..

Our Solution.

Simplistic created PDP capsules for Spartina to help them organize products and give customers a better shopping experience. What is a capsule? It’s a collection of clothes, accessories, and shoes that can all go together. When a customer selects a cardigan, for example, that piece can be paired with accessories, pants or skirts, and other items that are displayed on the capsule page. The Simplistic design team created clean, simple, and elegant pages where customers can mix and match pieces to create unique outfits. Other notable features of these capsules include:
• Shoppable images with quick views to each piece of clothing
• Suggestions on how to style an item with an outfit
• Features patterns of the capsule
• Links to collections that match with items in the capsule

We're Most Proud Of

The Results.

The Simplistic team organized Spartina’s extensive collection of clothing, accessories, and shoes into capsules. Customers can easily mix and match various pieces of an outfit or see suggestions on what to pair with an item they have already selected.

Partner Technologies

See more projects

Like What You Saw?

Want to become our next success story?

Get in touch