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MOB Beauty

Design, Custom Theme Development


Live Site

Project overview

MOB Beauty worked with Simplistic to launch their new earth-first cosmetics brand on Shopify Plus.

Key challenges

Designing a site that conveyed the brand’s mission and story in a unique way while balancing function and optimizing for conversions

Creating a customizable “Build A Palette” SKU

Incorporating cosmetic shades as both product variants and product photos

Our Solution

We worked hand-in-hand with MOB Beauty to design every aspect of their website. As a new brand, there was consistent back and forth between Simplistic designers and MOB’s stakeholders to create a site layout that stood out in a crowded market. Our design work culminated in a custom theme that not only showcases their mission of creating accessible, sustainable beauty products, but also provides a seamless custom shopping experience.

Partner Technologies

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