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About

For over 15 years, Loeffler Randall has designed pieces made for women by women. They understand their customers because they are the customer. The products are designed for women leading busy lives that want to invest in pieces taking them from school drop off to the board room and then an evening out. Each piece is crafted with the intention to be “loved and lived in for seasons and years to come.”

Services
• Strategy
• Custom Theme Development
• Custom App Development
• Ongoing Support

Industry
Fashion

The Project

Loeffler Randall came to Simplistic in need of a platform migration from Magento to Shopify. They needed a theme that captured their brand aesthetic and was easily manageable and customizable by the LR eCommerce team. They also needed the ability to dynamically merchandise their product styles on the collection pages and PDPs.

Our Solution

Simplistic built a modular, custom theme with expanded controls via the theme customizer. The Loeffler Randall team now has several layouts and modules, that can be turned on and off depending on the season and current promotions. We also built a custom app that would allow for the LR team to build out products as needed to dynamically merchandise each product style, while simultaneously being able to link related styles to display within the same product pages.

Ongoing Support

Simplistic provides ongoing development to support Loeffler’s ever-evolving product roadmap. A recent initiative included the deployment of live video shopping capabilities. We built out their live stream shopping experience with Bambuser to promote products through a relatable experience and increase conversion.

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