GLDN

Services
Custom Theme Development, Custom App Development, Ongoing Support

Industry
Jewelry

Live Site
gldn.com

Project overview

Simplistic worked hand-in-hand with GLDN’s design team to create a best-in-class personalized jewelry experience on Shopify Plus.

Key challenges

Designing a site centered around craftsmanship that is easy to shop and thoroughly conveys the brand story.

Generating real-time previews as customers build their own custom pieces.

Running a traffic-split A/B test upon initial launch to establish a conversion rate baseline comparison between the old site and the new site.

Our solution

We created a custom application using Vue.JS. The app allows the GLDN team to create new products on a frequent basis which they can automatically push to the front-end when ready. The app allows users to preview custom orders in real-time, which has resulted in a significant increase in GLDN’s conversion rate. You can see the functionality in action here.