GLDN offers a wide range of jewelry products that are diverse in price and provide a variety of personalization options. These customizable pieces empower the wearer to create something meaningful that they will cherish for a lifetime. The GLDN process connects its customers to something deeper than just a jewelry trend.

• Custom Theme Development
• Custom App Development
• Ongoing Support


The Project

When the GLDN team reached out to Simpistic, they were in need of a site redesign that was centered around craftsmanship. It was important that the site was easy to shop while thoroughly conveying their brand story. They wanted the customer to feel in control of their jewelry designs, giving them access to real-time previews as they were building.

Our Solution

We built a custom theme and developed a private application using Vue. JS. The app allows the GLDN team to create new products on a frequent basis which they can automatically push to the front end when ready. The app allows users to preview custom orders in real-time, which has resulted in a significant increase in GLDN's conversion rate. Check out the functionality in action below.

Personalize Your Piece

The Results

Increase in AOV
Increase in Conversion Rate

Partner Technologies

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