Founded in 2013 in Detroit, co-founders Kyle Hoff and Alex O’Dell launched on Kickstarter with a single product, The Floyd Leg. It was developed out of a reaction to disposable furniture and allowed anyone to make a table from any found surface material. It quickly became a hit, and in their first year the fledgling company delivered their table legs to customers in over 30 countries. And so Floyd began.

• Custom Theme Development
• UX/UI Design
• Checkout Customization
• Feature Integration


The Brief

Floyd needed a partner to help them develop their newly redesigned site on Shopify Plus. Like many large furniture brands, they wanted to add features and tools to readily customize, buy, and take delivery of their products. Since Floyd uses various warehouses and dropshippers, they needed custom development work to coordinate shipping. Other aspects of their business they wanted to optimize include:
• Offering white glove delivery options
• Create a dropshipping fulfillment model
• Designing complex logic for estimated delivery dates
• Selling kit-products that need to be broken down into components for fulfillment centers

Our Solution

Simplistic developed a custom PDP template that allows customers to custom-configure their products. For example, customers have the option to customize and build their own sectionals within a product page. They can rearrange the pieces to their liking and select colors. This customization page also includes a price that changes as pieces and colors are added, along with dimensions of the current design.

For a smoother delivery experience, we built a series of checkout customization with logic to determine delivery windows and white glove availability. And finally, we developed a series of complex integrations into all Floyd dropshippers to manage and coordinate multi-item orders.

The Results.

Floyd Home has been live on Shopify since 2021 and the business continues to thrive. They are able to move quickly when rolling out new features, and we’ve continued to optimize their fulfillment workflows to drive additional cost efficiencies in their business.

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