Product Cards

The Evolution of Product Cards

Striking the balance between detail and design

Product listing pages continue to be a critical point of connection between brands and consumers. 

Knowing how to position your products in a way that visually speaks to your audience while also telling a story is crucial in developing a strong brand essence and relationship with consumers.

Info-forward: With the widening spectrum of product card designs, it’s important to know which approach aligns best with your brand.

Some brands prefer to take a more informational approach with their product cards. They’ll include things like callouts, badges, and even quick-add options to give the consumer a detailed understanding at just first glance.

Knowing whether or not to take an informational or minimalist approach requires an extensive understanding of your product, audience, and consumer behavior. 

Every industry has unique influences and customer expectations, making a highly personal and tailored approach essential.

Choosing between an informational or minimalist approach with product card design requires a deep understanding of your product, audience, and consumer behavior. Each industry has its own unique influences and customer expectations, making a highly personal and tailored approach to product cards essential.

Brand Ethos

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Data Gathering & Analysis

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UI/UX Optimization

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By partnering with Simplistic, we’ll share an immersive brand experience through our strategic and tailored approach to product card design. 

We’ll dive into your brand essence, values and target audience while gathering valuable data and key insights to produce a product card that’s been personally crafted for your brand.
Industry-Specific Insights

Every industry has different requirements, consumer needs, influences, and expectations that need to be considered when developing their product card design. For example:

01
Health and Beauty
Guidance is key

With products on the more personal side, consumers prefer to be a little more educated. Leading brands are telling consumers what the products do, who it’s best suited for, as well as important ingredients and other helpful callouts.

02
Fashion and Lifestyle
All about Visual Appeal

High-quality images take center in fashion product cards, as clothing preference is highly subjective. Prioritizing clean visual aesthetics that highlight material, size, and color preferences allows consumers to assess and decide accordingly.

03
Electronics and Technology
Seeking the details

Consumers seek detailed specifications that give them the ability to effortlessly compare products. This allows them to easily make informed decisions on which products to explore further and what products to not.

04
Home Goods and Furniture
Finding a Healthy Balance

Finding a balance between the information and aesthetics in a way that highlights design and functionality. This helps to provide lifestyle imagery that helps consumers actually envision the product in their space.

Good product cards showcase an offering - great product cards tell a story.

Finding an efficient way to directly connect with the consumer varies among industries. From minimalistic to informational, product cards must directly address the consumer’s needs and desires while telling a story that perfectly reflects the brand.

Through data-driven insights and visionary creatives, Simplistic crafts product cards with the perfect balance of detail and design.

Partner with Simplistic to develop a product card that highlights your product, speaks to your consumer, and tells your unique story.
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