Crafting Winning Bundles

And how to leverage their powerful components.

“Bundles” are a combined package of different products and services that are sold as one product to streamline the customer experience. They’ve demonstrated massive success within E-commerce - boosting sales, increasing engagement, and simplifying the buying process.

Pre-Built:

Pre-Built bundles are perfect for seasonal and thematic collections. By giving the customer a “one-stop” solution, it simplifies their decision-making process and gives them a streamlined shopping experience.

Build Your Own

“Build your own” bundles are exceptionally effective for categories where customer preferences may be diverse and varied. By giving customers the flexibility to select and combine their favorite products at a discounted price, it personalizes the shopping experience, increases customer satisfaction, and incentivizes them to make larger purchases.

We recently designed and developed Glow Recipe’s “Make Your Own Kit” bundle-builder which led to a 7% increase in Average Order Value year-over-year and a 13.7% increase in Conversion Rates.

Customized Approach

With a custom solution, you can design the user interface and experience to align perfectly with your brand’s aesthetics and functionality. By developing in-house, you have total control over features and updates, allowing you to implement changes based on customer feedback and business needs without having to wait on a third-party provider to make adjustments.

Pros
Greater flexibility and personalized customer journey.
Cons
May require a larger investment in time and resources.

Utilizing a Third-Party

By using a third-party app, pre-built features allow you to implement and deploy integrations efficiently and effectively.

Pros
Highly practical in terms of efficiency and scalability.
Cons
May not fully align with specific branding and customization needs.
01
Average Order Value

According to industry data, brands that implement bundling see a substantial increase in average order value. By bundling products with a discount incentive, customers are more likely to increase their purchase size, as compared to when purchasing items individually.

02
Streamlined Customer Experience

Bundles simplify the buying process, making it easier for customers to select and combine their favorite products. This streamlined approach creates a personalized shopping experience, increases consumer satisfaction, and significantly enhances brand loyalty.

03
Efficient Inventory Management

Bundling helps to move slower-moving inventory by pairing it alongside popular items. This strategy not only optimizes stock levels but also maximizes cross-selling potential.

04
Finding The Right Strategy

Despite the undeniable power of bundling, it’s not a solution that’s one-size-fits-all. Finding the right strategy can significantly impact the success of your approach, and by partnering with Simplistic, we’ll personally guide you in selecting a strategy that’s best suited for your brand. Our experienced team will help to create a tailored approach specific to your brand needs, exceeding customer expectations and driving meaningful growth for your business.

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