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HEALTH AND BEAUTY
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About Tubby Todd
Tubby Todd, a beloved skincare brand for children, wanted to elevate their eCommerce experience by migrating to a Shopify 2.0 theme. Their primary goal was to have a more flexible and customizable platform that allowed their team to easily create new page templates and add sections to existing pages without relying on third-party apps. Tubby Todd turned to Simplistic to help achieve this and improve their overall store performance.
Challenge
Before the redesign, Tubby Todd faced a few key challenges:
Limited Flexibility
Their existing theme, hosted on Shopify, required them to rely on third-party apps for custom landing pages, leading to inefficiencies and limitations in design flexibility.
Complicated Metafields
Tubby Todd’s metafields were stored outside of Shopify, making them difficult to manage and update.
Driving Sales Growth
Tubby Todd was looking to find new ways to boost Average Order Value (AOV) and optimize their website to drive sales, particularly through subscriptions and reduce cart abandonment.
Solution
Simplistic worked closely with Tubby Todd to address these challenges through a comprehensive redesign and strategic development work:
Custom Shopify 2.0 Theme Build
Simplistic built Tubby Todd’s design on a fully customized Shopify 2.0 theme, ensuring that it was flexible, scalable, and easy to manage. The new theme allowed the team to easily create new page templates and add sections to existing pages without needing to rely on any third-party apps.
Simplifying Landing Pages
One of the significant tasks was migrating Tubby Todd's custom landing pages (previously hosted in a third-party app) directly into the Shopify 2.0 theme. This integration not only streamlined the workflow but also eliminated the reliance on external tools.
Redefining Metafields
Simplistic moved all of Tubby Todd’s metafields from external sources into Shopify’s native metafields and metaobjects. This transition made it easier for Tubby Todd’s team to manage and update product data and other content directly within the Shopify platform, saving time and improving the store’s performance.
New Bundle Builder Feature
To drive higher sales, Simplistic designed and developed a custom Bundle Builder feature. This new tool allowed customers to bundle products together and receive a discount, leading to an increase in AOV. The feature was strategically designed to highlight popular products and encourage customers to purchase more items at a discounted price, improving overall sales volume.
Conversion Rate Optimization (CRO)
Tubby Todd also engaged Simplistic’s Conversion Rate Optimization services to refine their website’s user experience and maximize conversions. Simplistic’s CRO experts implemented various improvements, including optimized checkout flows, updated product page layouts, and personalized recommendations. These changes led to remarkable results:
RESULTS
The collaboration between Tubby Todd and Simplistic delivered impressive results:
Increased Flexibility and Efficiency
The new Shopify 2.0 theme allowed Tubby Todd to easily manage their website without depending on third-party apps, significantly improving efficiency.
Higher Sales and Engagement
The implementation of the Bundle Builder feature and CRO enhancements led to a substantial increase in both total orders and subscription sales, while also reducing cart abandonment.
Streamlined Operations
The migration of metafields and landing pages into Shopify’s native system simplified Tubby Todd’s day-to-day operations, enabling the team to focus on growing their brand and customer experience.
CONCLUSION
Simplistic’s work with Tubby Todd showcases how a seamless migration to Shopify 2.0, coupled with strategic customization and optimization, can drive tangible improvements in eCommerce performance. By increasing flexibility, boosting AOV, and reducing cart abandonment, Simplistic helped Tubby Todd achieve significant growth in a competitive market.
