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About Current Backyard
Launched in 2024, Current Backyard is the world’s first fully electric outdoor brand—designed for today’s tech-forward grilling enthusiasts. With a bold vision to redefine outdoor living, Current delivers high-performance cooking solutions that blend cutting-edge technology, modern design, and sustainable innovation. When it came time to take their ecommerce experience to the next level, they turned to Simplistic.
Challenge
Current Backyard needed more than just a redesign:
Seamless Data Migration
They were looking for a strategic Shopify partner to:
Migrate critical data from Magento (products, orders, customers, discounts)
Engineering on Display
Showcase the advanced engineering behind their products
Optimize Buying Journey
Streamline a complex path to purchase involving customizable product add-ons. Build a platform primed for conversion, testing, and continuous growth
Solution
Simplistic collaborated with Current to bring their vision to life online—delivering a custom Shopify build that balances innovation, flexibility, and conversion-first design.
Full Magento Migration
We seamlessly migrated all product, order, customer, and discount data—ensuring zero disruption and a clean start on Shopify.
Custom Add-On Builder
We created a flexible, dynamic add-on system that allows customers to fully customize their backyard experience—complete with product-specific accessories and upgrades.
Mobile-Optimized Blog Content
To support their mobile app, we built a custom system that outputs blog posts in JSON—ensuring app users get the same content experience as desktop users.
Optimization-Ready Infrastructure
The new site is built to scale and iterate—with full support for A/B testing, landing page creation, and performance analytics baked in.
Conversion Rate Optimization (CRO)
Drawing from proven D2C best practices, we rebuilt the customer journey for maximum clarity, speed, and impact—making it easy to go from interest to checkout.
Since launching the new Shopify experience, Current Backyard has seen explosive growth across the board.
CONCLUSION
Current Backyard isn’t just selling electric grills—they’re redefining the future of outdoor living. Simplistic helped bring that vision to life with a modern, high-converting ecommerce platform built for scale, performance, and storytelling.
