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The Fishing Experts
B2B AND WHOLESALE
The Challenge
Anything Possible Brands was juggling three separate B2B storefronts—Profishiency, Kid Casters, and Perfection Lures—each with its own experience, its own headaches, and none of the efficiency they needed. Wholesale buyers couldn’t easily shop across brands, reps were stuck managing clunky orders and fulfillment.
The ask
Bring all three brands under one powerful B2B Shopify Plus storefront—fast, flexible, and built to scale.
Our Solution
One Unified Shopify Plus Experience
We consolidated all three brands into a single, sleek storefront on Shopify Plus. Now, wholesale customers can shop across the entire product catalog—effortlessly. One login, one cart, one seamless experience.
Fulfillment, Fully Integrated
We teamed up with SPS Commerce to connect their fulfillment system directly into Shopify 2.0. Orders flow from checkout to shipping without missing a beat—no more manual processing, no more delays.
Custom Ship/Cancel Dates at Checkout
B2B buyers need flexibility. We built a custom feature that lets them choose their preferred Ship and Cancel dates right at checkout—making it easier to plan inventory and deliveries.
Smarter Draft Orders for Sales Reps
Wholesale reps move fast. We upgraded Shopify’s draft order functionality to match their speed—with prefilled customer info, curated product bundles, and custom pricing—all managed directly in the Shopify admin.
The Takeaway
From siloed systems to a unified wholesale experience, Simplistic transformed Anything Possible Brands’ B2B business into a single, scalable Shopify Plus engine—purpose-built for how modern wholesale should work.
