Shopify made simple

Think of your brand identity as the queen bee of a colony. .  . She is consulted before anything gets built, moved, or changed, and...

Never force consumers to imagine how your product or service will serve them, tell them exactly how it will.  . Product descriptions are often...

The homepage is where half the battle is fought. It’s where a brand literally shows its true colors, where customers are won, trust is...

When you’re seated at a restaurant and the waiter coolly asks “would you like to add fries or a salad to that order?” you’re...

At Simplistic, we consistently talk about—and obsess over—conversion rate optimization (CRO) and retention marketing. Infact, every successful Shopify shop we’ve consulted has mastered these...

There are websites and then there are experiences. Today, we’re showing you how to achieve the latter, by studying a few of the best...

Whether your e-commerce store has one product or hundreds, the product page is the last page a customer visits before making an add to...

This week we’re continuing our conversion rate optimization series with a list of impactful, yet easy-to-implement features across your Shopify site that will set...

We understand that for many product-centric business owners, digging into the data and crunching the numbers isn’t the most exciting or appealing activity. However,...

In each part of the customer journey, there is an opportunity for you as a merchant to guide a potential customer through every step....