W&P marries “design and function” to produce an array of chic, thoughtful kitchen essentials that improve how people eat and drink on a daily basis. From intelligent food storage systems to insulated bottles and upgraded utensils, W&P reimagines kitchenware for the better.

• UX/UI Design
• Custom Theme Development
• Custom App Development
• Strategy


The Project

W&P’s goal was to transform their site from its previous brand-based design to an optimized e-commerce experience with brand messaging carefully weaved in. This included the need for a cohesive story that seamlessly weaved together multiple product lines. Many of W&P’s customers shop for personalized items that are sent as gifts to recipients in multiple locations. To streamline this capability and enable multiple shipping locations, clear messaging needed to be created, along with a custom app build-out. One major challenge was that W&P’s previous brand colors lacked a sharp aesthetic when transferred to the web medium. Our design team was tasked with selecting a brand new, web-friendly color palette that still communicated W&P’s brand voice and identity.

Our Solution

Our teams transformed W&P’s site aesthetic and streamlined the customer experience by designing a custom theme, reconstructing navigation and content blocks on the homepage, and curating a web-friendly color palette that reflects W&P’s brand identity. We also installed a custom app that enables customers to ship to multiple locations and crafted clear, personalized messaging around this feature.

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