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Pure Culture

Strategy, UI/UX Design, Custom Theme Development, Custom App Development


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Project overview

Pure Culture Beauty needed a partner that could turn their science-backed skin care testing and recommendation system into a seamless eCommerce experience.

Key challenges

Designing a customer experience that takes a challenging purchasing flow and makes it easy for the customer.

Building an app that takes all of the customer responses from a survey and runs logic to trigger product recommendations

Building a custom CRM tool that allows Pure Culture customer service reps to access customer data (survey responses, etc.)

Our solution

Simplistic designed and developed a custom theme using strong visuals and tutorials to guide the user through the Pure Culture skincare journey. Our primary focus was reducing as many obstacles as possible in the purchasing flow, ensuring that first-time visitors would convert despite a non-traditional shopping experience. We also leveraged the Shopify customer accounts to allow users to repurchase products directly from their account.

App Integrations

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