cbdMD

Feel more for less.

BuildOptimize

Full Shopify Plus redesign and custom theme development
UI/UX design
Ongoing site support
A/B testing roadmaps
Data analytics and insights
Enhanced Analytics
Project Highlights

Feel more for less.

Health and Wellness

Challenging the way we think and feel about health and wellness by building a community based on one common goal: Feeling good.

Technology partners

Project Highlights

About CBDMD

cbdMD offers quality, high-strength options at prices that make achieving your goals affordable because wellness is never a one-size-fits-all.

Initial
challenge

Going into 2024, after launching newly designed on-site features, product lines, and varying acquisition strategies, cbdMD was experiencing plateaued conversion rates site-wide.

To address these issues, cbdMD engaged Simplistic’s Conversion Rate Optimization (CRO) services to analyze, build, and measure sitewide changes.

Our Approach

User Behavior Analysis

Detailed examination of existing site features and user interactions.

Custom Event Mapping

Tracking specific user actions and interactions for deeper insights.

CRO Testing Roadmap

Structured plan for testing and optimizing different elements of the site.

Data Analytics

Analyzing performance data to inform decision-making and optimize strategies.

Multivariate Testing

Utilizing Simplistic’s
Testing Platform partner, Convert.com, to run complex tests on multiple variables simultaneously.

Testing & Optimizations

Test 1: A/B Testing Homepage Layout

By displaying a product carousel directly beneath the homepage hero banner, we simplified site navigation and streamlined user experience, making them more engaged and likely to purchase.

Results Summary

4.6%

Increased Revenue vs Control

4.4%

Purchase CVR

5.5%

Revenue Per Visitor

5.4%

Sitewide ATC

13.4%

PDP Views

Testing & Optimizations

Test 2: A/B Test: CTA Global Styling

Boldly styled call-to-action (CTA) buttons led to a substantial increase in revenue per visitor and quick add-to-cart clicks.

Results Summary

5.8%

Increased revenue vs Control

6.5%

Purchase CVR

29%

Revenue Per Visitor

4.6%

Quick Add” Clicks

1.6%

Sitewide ATC

Testing & Optimizations

Test 3: A/B Test: Bypass Intro page on Quiz

Removing the intro page from cbdMD’s customer quiz experience (hosted by Jebbit), resulted in a higher quiz completion rate and more leads captured creating a boost in revenue.

Results Summary

32.1%

Increased Revenue vs Control

3.1%

Increases to Quiz CR

3%

Lead Capture

1.9%

Profile Depth

Total increase in revenue that cbdMD anticipates in 2025 from Simplistic’s CRO tests:

$920k