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Health and Wellness
Technology partners
About CBDMD
cbdMD offers quality, high-strength options at prices that make achieving your goals affordable because wellness is never a one-size-fits-all.
Initial
challenge
Going into 2024, after launching newly designed on-site features, product lines, and varying acquisition strategies, cbdMD was experiencing plateaued conversion rates site-wide.
To address these issues, cbdMD engaged Simplistic’s Conversion Rate Optimization (CRO) services to analyze, build, and measure sitewide changes.
Testing & Optimizations
Test 1: A/B Testing Homepage Layout
By displaying a product carousel directly beneath the homepage hero banner, we simplified site navigation and streamlined user experience, making them more engaged and likely to purchase.
Results Summary
4.6%
Increased Revenue vs Control
4.4%
Purchase CVR
5.5%
Revenue Per Visitor
5.4%
Sitewide ATC
13.4%
PDP Views
Testing & Optimizations
Test 2: A/B Test: CTA Global Styling
Boldly styled call-to-action (CTA) buttons led to a substantial increase in revenue per visitor and quick add-to-cart clicks.
Results Summary
5.8%
Increased revenue vs Control
6.5%
Purchase CVR
29%
Revenue Per Visitor
4.6%
Quick Add” Clicks
1.6%
Sitewide ATC
Testing & Optimizations
Test 3: A/B Test: Bypass Intro page on Quiz
Removing the intro page from cbdMD’s customer quiz experience (hosted by Jebbit), resulted in a higher quiz completion rate and more leads captured creating a boost in revenue.
Results Summary
32.1%
Increased Revenue vs Control
3.1%
Increases to Quiz CR
3%
Lead Capture
1.9%
Profile Depth
Total increase in revenue that cbdMD anticipates in 2025 from Simplistic’s CRO tests: