The company is constantly innovating with new products and brand messaging. Our A/B testing program and insights consulting needs to be agile so that optimizations can be identified and UX & technical enhancements can be implemented in a timely manner.
The Mission website receives traffic from various sources, both paid and organic, and the website needs to provide a streamlined shopping experience for all different types of visitors.
Excess inventory of a specific product line needed to be reduced, and the clients wanted a solution that would increase Avg. Order Value – which has been historically consistent and difficult to move the needle on.