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Floyd

Services
Strategy, Custom Theme Development, Custom App Development,
Systems Integration, Ongoing Support

Industry
Home goods

Live Site
FloydHome.com

Project overview

Floyd Home hired Simplistic to build a custom theme, develop several custom features and applications, and integrate the site with their various logistics partners.

Key Challenges and Solutions

Floyd sells modular furniture, and the product detail pages are extremely complex from both a content and logic perspective. Simplistic built several custom product templates to support a variety of product page requirements, including PDPs that sell several products on one page.

The Floyd site is content heavy, and required a flexible approach to page building. Simplistic leveraged Shogun page builder as a CMS to support complex page building.

As a furniture company, Floyd needs to provide customers with detailed delivery windows. Delivery times are variable based on warehouse routing and cart contents, so Simplistic needed to build a checkout application to calculate the proper timelines.

Partner Technologies

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