Flash Terms

Simplistic Provides to the Show

  • Segment name and url
  • Digital theme and design (landing page, microsites)
  • Support with Segment graphics
  • Segment schedoling
  • Digital marketing
  • Dashboard
  • Program best practices
  • Product Curation
  • Brand onboarding and management
  • Segment customer service
  • Contract management
  • Financial settlement
  • On air talent support, script, and direction about product points

Simplistic Provides to Brands

  • Site
  • Flash technologies – limits, holds, backorder, etc.
  • Merchant services
  • Customer service
  • Folfillment
  • Pre and post social and digital marketing

Show Provides to simplistic

  • Segment set production
  • Promotion
  • Ratings
  • Advertising cost per 2 minute national buy or local spots
  • Demographic
  • Ability to promote the segment
  • Existing advertisers
  • Social media platforms

Simplistic Program/Best Practices

  1. Deal Requirements
    1. Product Vetting and Curation
      1. Insure Brands are real
      2. Background check on company
      3. Scan for pricing online to insure a good deal price
      4. Search for any potential infringement issues
    2. Inventory
    3. Discount: >= 50% (reasonable MSRP)
    4. Exclusivity for period of time on products being featured
    5. Shipping Costs
    6. Shipping Timing
    7. Geography: US
    8. Return Policy
    9. Merchant Service Requirement
    10. Promotion
  2. Pre segment digital marketing
  3. Segment Frequency/Schedoling
  4. Brands per Segment:
  5. Segment Time:
  6. 30% revenue share

Term Sheet/MOU

  1. Term: 2 years + 2 year option if hit targets
  2. Exclusivity
  3. Segments Commitment: 25 per year minimum
  4. Show Promotion – Teasers
  5. Upt to 5 Minutes dedicated to Flash sale
  6. Data: Use by both parties, ability to collect email, etc.
  7. Economics –
    1. 30% fee split:
      1. Simplistic: 20 points
      2. Show: 10 points
    2. Payment Terms: 15 days from receipt from Brand
  8. Formal agreement upon execution of Term Sheet/MOU
    1. Combination of MSA and ABC agreement

Curation

  1. Simplistic direct source
  2. Source from existing PR
  3. Show to introduce any existing brands interested in flash sales