Allswell

Services
Custom theme development, Ongoing Design, Revenue Optimization

Industry
Home goods

Project overview

Allswell hired Simplistic to consult on Shopify Plus capabilities, develop a custom theme, and build out integrations with their fulfillment and logistics partners. Simplistic continues to engage with Allswell on their custom design and development needs, as well as revenue optimization.

Key challenges

Building a site that stands out in a crowded market.

Executing multi-level promotions using complex cart scripts.

Managing multiple stakeholders between the brand, their creative agency, third party logistic providers, and more.

Our Solution

We developed a custom theme on Shopify Plus, and we’ve rolled out numerous new versions of the site with added functionality. We also run a Revenue optimization program, which has resulted in a significant increase in Allswell’s conversion rate and average order value.